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| Author: | Porter, M. E. |
| Title: | From competitive advantage to corporate strategy. |
| Journal: | Harvard Business Review
1987 : MAY-JUN, VOL. 65:3, p. 43-59 |
| Index terms: | CORPORATE STRATEGY DIVERSIFICATION MERGERS PORTFOLIO MANAGEMENT |
| Language: | eng |
| Abstract: | The record of corporate strategy over the last 30 years has been dismal. A study of the diversification moves of prominent companies, including acquisitions, joint ventures, and start-ups,shows that they sold off more money than they kept.To ensure a better record in the future,companies must move away from hands-off strategies like portfolio management to more hands-on, collaborative efforts that build on interlocking strength of the organization's diverse units and paying dividends so that the shareholders can be the portfolio managers. |
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