search query: @author Diller, H. / total: 24
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| Author: | Diller, H. |
| Title: | Das Preiswissen von Konsumenten. Neue Ansatzpunkte und empirische Ergebnisse. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1988 : FEB, VOL. 10:1, p. 17-24 |
| Index terms: | CONSUMER BEHAVIOUR PRICES |
| Language: | ger |
| Abstract: | There are several possibilities to characterize and empirically analyse the price knowledges of consumers other than it has been done up to now. As a new approach, the present article gives special attention to the various contents of the price knowledges of consumers when buying goods for short-term, periodic needs. The potential price knowledges are then classified according to form and content. The empirical results of a survey are presented in the course of which the price knowledge content of 320 consumers was investigated. |
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