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| Author: | Diller, H. Gaitanides, M. |
| Title: | Vertriebsorganisation und handelsorientieres Marketing. |
| Journal: | Zeitschrift für Betriebswirtschaft
1989 : JUN, VOL. 59:6, p. 589-608 |
| Index terms: | TRADE BRAND NAMES DISTRIBUTION CONSUMER GOODS MANAGEMENT ACCOUNTING RETAILING |
| Language: | ger |
| Abstract: |
SCIMA