search query: @author Piper, J. / total: 24
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| Author: | Piper, J. |
| Title: | Are consumers bored woth your sales promotions? |
| Journal: | Marketing
1979 : SEP, p. 67,69-70,72 |
| Index terms: | SALES PROMOTION CONSUMER ATTITUDES CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA