search query: @author Hamilton, S. / total: 24
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| Author: | Hamilton, S. Levi, J. |
| Title: | Marketing's twilight zone |
| Journal: | Business
1990 : JAN, p. 72-73 |
| Index terms: | DEMOGRAPHY LABOUR MARKETS OLDER WORKERS |
| Language: | eng |
| Abstract: | Assessment of how UK companies are adapting to demographic change and the employment of elderly people. Decline in number of young people entering the labour market. Growth in those over fifty. An at-home service for the elderly. Promotion and marketing aimed at older people. DIY products company recruitment of over fifties. Falling teenage population and drop in young job applicants. |
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