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| Author: | Trachsel, M. |
| Title: | Risiko-Kommunikation: frühzeitig den Dialog suchen. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1994 : VOL. 63:4, p. 31-36 |
| Index terms: | INDUSTRIES SAFETY RISK COMMUNICATION PUBLIC RELATIONS CRISIS MANAGEMENT |
| Language: | ger |
| Abstract: | Industrial activity is not without risks. The general public is entitled to know what is going on behind the factory gates or in the laboratory and what could have a lasting effect on their lives. Industry must expect to get involved in this dialogue. But such efforts can only be successful if the rules of communication are observed. |
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