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| Author: | Zuckerman, A. Chaiken, S. |
| Title: | A heuristic-systematic processing analysis of the effectiveness of product warning labels |
| Journal: | Psychology & Marketing
1998 : OCT, VOL. 15:7, p. 621-642 |
| Index terms: | PRODUCTS CONSUMER INFORMATION SAFETY EFFECTIVENESS |
| Freeterms: | PRODUCT WARNING LABELS |
| Language: | eng |
| Abstract: | This paper presents the heuristic-systematic model as a theoretical framework for research on product warning labels. The model is used to explain past findings on the effectiveness of product warning labels, and to suggest new areas for future research as well as guidelines for the design of warning labels |
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