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| Author: | Petersen, B. Welch, D.E. Stephenson Welch, L. |
| Title: | Creating meaningful switching options in international operations |
| Journal: | Long Range Planning
2000 : OCT, VOL. 33:5, p. 688-705 |
| Index terms: | INTERNATIONAL CO-OPERATION STRATEGIC PLANNING |
| Freeterms: | SWITCHING OPTIONS |
| Language: | eng |
| Abstract: | By entering foreign markets through the use of local operators or intermediaries, such as licensees and distributors, companies can reduce their risk exposure and the resource demands of internationalisation. However, at a later stage, the entrant firms may want to shift to a higher control mode - perhaps a sales or production subsidiary. A difficult question, therefore, is how a company can create meaningful strategic achievement of strategic options so as to facilitate a subsequent shift. In this article, issues surrounding the achievement of strategic flexibility in operation mode use are examined. |
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