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| Author: | Clark, T. |
| Title: | Strategy viewed from a management fashion perspective |
| Journal: | European management review
2004 : SPRING, VOL. 1:1, p. 105-111 |
| Index terms: | Management Management techniques Managerial activities Fashions industry Design management |
| Language: | eng |
| Abstract: | The article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion-setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion-setting community are described and three promising areas of research outlined. |
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