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| Author: | Nordqvist, M. Melin, L. |
| Title: | Strategic planning champions: social craftspersons, artful interpreters and known strangers |
| Journal: | Long Range Planning
2008 : JUN, VOL. 41:3, p. 326-344 |
| Index terms: | strategic planning performance appraisal roles interaction managerial activities |
| Language: | eng |
| Abstract: | The article investigates the performance of people, rather than organisations, in relation to strategy. The concept of strategic planning champions (hereafter as: SPCs) is introduced to refer to strategy practitioners who introduce, promote and guide the strategic planning process in an organisation. The paper draws on previous literature and an in-depth field study of the role of SPCs in two family businesses and finds three roles (the social craftsperson, the artful interpreter and the known stranger) that the SPC must perform to work effectively, in addition to the traditional role of the competent strategic planning and thinking expert. The SPC needs to understand and respect the specific values, interests and concerns forming the rules of the game for the work of strategy practitioners. |
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