search query: @indexterm Managerial activities / total: 240
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| Author: | Larreche, J. C. Moinpour, R. |
| Title: | Managerial judgment in marketing : the concept of expertise. |
| Journal: | Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 110-121 |
| Index terms: | DECISION MODELS DECISION MAKING MANAGERIAL ACTIVITIES EXPERIENCE |
| Language: | eng |
| Abstract: |
SCIMA