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| Author: | Mintzberg, H. |
| Title: | Crafting strategy. |
| Journal: | Harvard Business Review
1987 : JUL-AUG, VOL. 65:4, p. 66-75 |
| Index terms: | CORPORATE STRATEGY STRATEGIC PLANNING MANAGERIAL ACTIVITIES |
| Language: | eng |
| Abstract: | It is argued that corporate strategy - which in theory is all reason, analysis and planning - is much an art as a science. Some of the best strategies emerge over time, guided by executives whose feel for the business is like a potter's feel for the clay. It is suggested that the crafting image better captures the process by which effective strategies come to be. The planning image distorts these processes and thereby misguides organizations that embrace it unreservedly.Experiences of a single craftsman are drawn on and compared with the results of a research project that tracked the strategies of a number of corporations across several decades. |
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