search query: @indexterm Managerial activities / total: 240
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| Author: | Schweizer, R. |
| Title: | Die gesellschaftliche Akzeptanz des Unternehmens als Voraussetzung fuer die Wettbewerbsfaehigkeit: Ansaetze zu Verbesserung = The social acceptance of a company as a prerequisite for its competitiveness: some proposals for advancement |
| Journal: | Unternehmung
1990 : OCT, VOL. 44:5, p. 340-349 |
| Index terms: | SOCIAL AUDITS COMPETITIVENESS CORPORATE IMAGE SOCIAL RESPONSIBILITY MANAGERIAL ACTIVITIES ORGANIZATIONAL DESIGN ORGANIZATIONAL DEVELOPMENT |
| Language: | ger |
| Abstract: | The most basic aspects of social acceptance of a company are examined. An active environmental protection is identified as one of the most important prerequisites for a company to be socially accepted. A number of obligatory preferences in the managerial activities are specified: 1. the need of a dynamic growth strategy; 2. entry into important new markets; 3. successful research and development; 4. effective motivation of employees; 5. cross-cultural training of managers and subordinates; 6. efficient organizational design and organizational development. As an example the optimal solution of the problem of plant location is described. It is shown how a company's social acceptance can be a competitive factor. |
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