search query: @indexterm Mexico / total: 241
reference: 6 / 241
| Author: | Esper, F. S. Rateike, J. Á. |
| Title: | Tourism destination image and motivations: The Spanish perspective of Mexico |
| Journal: | Journal of Travel & Tourism Marketing
2010 : VOL. 27:4, p. 349-360 |
| Index terms: | tourism marketing image Latin america Mexico |
| Freeterms: | destination image structural equations |
| Language: | eng |
| Abstract: | Notion a tourist has about a destination is conditioned by his vision of it and this behaviour is the result of her perceptions. Based on the model of Baloglu and McCleary (1999), a model is proposed which explains the process of destination image formation. Information is gathered from residents in Spain whose destination is Mexico. The results show that the tourists' motivations have a direct effect on the cognitive evaluation and the global image. They don't, however, directly influence the affective evaluation. |
SCIMA