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| Author: | Marta, J. Heiss, C.M. De Lurgio, S.A. |
| Title: | An exploratory comparison of ethical perceptions of Mexican and U.S. marketers |
| Journal: | Journal of Business Ethics
2008 : OCT II, VOL. 82:3, p. 539-555 |
| Index terms: | business ethics marketing ethics culture Mexico USA |
| Freeterms: | values |
| Language: | eng |
| Abstract: | This study deals with the effects of a number of background variables on ethical perceptions of marketers of Mexico and the United States (U.S). It is explored how a marketer's personal religiousness, relativism, and the ethical values influence in perceptions of the degree of ethical problems in hypothetical marketing scenarios. Differences btw. Mexican and U.S. marketers on these variables are also examined. There are shown significant differences in perception btw. the countries. The implications of these differences for cross-cultural business activities are discussed. |
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