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| Author: | Husted, B. W. Allen, D. B. |
| Title: | Strategic corporate social responsibility and value creation: a study of multinational enterprises in Mexico |
| Journal: | Management International Review
2009 : VOL 49:6, p. 781-799 |
| Index terms: | corporate responsibility multinational companies Mexico |
| Language: | eng |
| Abstract: | The purpose of the paper is to study corporate social responsibility, and the conditions in which corporate social responsibility can be associated with value creation process in a multinational enterprise. The authors investigate the possible relationship between the five strategic dimensions of corporate social responsibility and value creation. The dimensions are the constructs of centrality, appropriability, proactivity, visibility and voluntarism. A survey of 111 multinational companies operating in Mexico is conducted, the results indicating a relationship between value creation and centrality, visibility and voluntarism. |
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