search query: @indexterm FAMILY FIRMS / total: 243
reference: 140 / 243
| Author: | Peters, W. |
| Title: | The gamble that gave cider a rosier future. *BULMER'S |
| Journal: | Management Today
1993 : DEC, p. 44-48 |
| Index terms: | MARKETING STRATEGY FAMILY FIRMS DRINKS INDUSTRY PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA