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Author:Baron, J.
Maxwell, N. P.
Title:Cost of public goods affects willingness to pay for them
Journal:Journal of Behavioral Decision Making
1996 : SEP, VOL. 9:3, p. 173-183
Index terms:PUBLIC SERVICES
COST BENEFIT ANALYSIS
Language:eng
Abstract:We provided information about costs and benefits of public goods, mostly forms of risk reduction. Judgments of willingness to pay or WTP for the goods was affected by cost as well as benefit, even when subjects judged the benefit to be unaffected by cost. Cost information affected WTP when it took the form of estimated cost or when it was simply implied by past expenditures or by descriptions of how a good would be provided. Cost affected WTP both when each subject judged two cases varying only in cost and when each subject judged only a single cost version of each case.
SCIMA record nr: 153095
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