search query: @indexterm Public services / total: 243
reference: 223 / 243
Author: | Beltramini, R. F. |
Title: | Consumer-client orientation and public service marketing. |
Journal: | European Journal of Marketing
1981 : VOL. 15:4, p. 17-25 |
Index terms: | PUBLIC SERVICES CONSUMERS MARKETING |
Language: | eng |
Abstract: |
SCIMA