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| Author: | Webster, C. Reiss, M. C. |
| Title: | Do established antecedents of purchase decision-making power apply to contemporary couples? |
| Journal: | Psychology & Marketing
2001 : SEP, VOL. 18:9, p. 951-972 |
| Index terms: | DECISION MAKING FAMILIES HOUSEHOLD ECONOMICS PURCHASING |
| Freeterms: | Sexual orientation |
| Language: | eng |
| Abstract: | The research reported here investigated the extent to which hedonic theory explains the nature of the effects of the established antecedents of marital roles (resource theory, sex-role orientation, least-interested partner hypothesis, and involvement) on relative influence and strategy usage in purchase decision making for married and nontraditional couples (cohabiting heterosexual, gay, and lesbian couples). |
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