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| Author: | Kong, N. |
| Title: | Moving Business/Industry Towards Sustainable Consumption: The Role of NGOs |
| Journal: | European Management Journal
2002 : APR, VOL. 20:2, p. 109-128 |
| Index terms: | CONSUMPTION ENVIRONMENT CONSUMERS HOUSEHOLD ECONOMICS |
| Language: | eng |
| Abstract: | The negative environmental impact of current consumption patterns is increasing and becoming more evident. Household/consumer behavior plays a significant role in shaping these patterns. A growing number of non- governmental organizations (NGOs) are focusing on this issue. The paper examines how NGOs could play an important role as partners to business/industry in promoting sustainable consumption. It exhibits a number of mini case studies on innovative partnerships for product development, labeling, green purchasing, etc. Two essential factors for success have been identified: (1) Consumers need to feel empowered to make a difference through their behavior. (2) They should also be able to improve their quality of life. |
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