search query: @indexterm Household economics / total: 243
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| Author: | Delaney, L. O'Toole, F. |
| Title: | Willingness to pay: individual or household? |
| Journal: | Journal of Cultural Economics
2006 : VOL. 30:4, p. 305-309 |
| Index terms: | household economics broadcasting industry Irish Republic |
| Freeterms: | willingness to pay |
| Language: | eng |
| Abstract: | This study delas with how respondents model the open-ended willingness to pay (WTP) question, what is your maximum WTP? In the context of valuing Irish public service broadcasting, respondents were asked a follow-up question to explore whether the initial response was an individual or household bid. The results suggest the presence of significant ambiguity in how responses to standard WTP questions should be interpreted etc. |
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