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| Author: | Stratton, P. |
| Title: | Attributions, baseball and consumer behaviour ! Leeds Family Therapy and Research Centre |
| Journal: | Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p. 163-178 |
| Index terms: | CONSUMER BEHAVIOUR MARKET RESEARCH HOUSEHOLD ECONOMICS FAMILIES FAMILY EXPENDITURE |
| Language: | eng |
| Abstract: | The problem of coding market research interviews is very similar to that which confronted the Leeds Family Therapy and Research Centre /LFTRC/ when it researched the processes that occur in families. LFTRC adopted the structure of Attribution Theory for analysing beliefs feelings and attitudes during therapy. The British Airways study is discussed, frequencies of reference to agents and targets, perceived control in long-haul flights, the locus of special care and levels of satisfaction with special care are presented; findings are evaluated. Some further results are discussed to indicate the ability of the technique to identify consumer processes that would be very difficult to pick up by conventional analysis. Wider possibilities are mentioned. |
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