search query: @indexterm Marketing theory / total: 244
Author: | Parkinson, S. (et al.) |
Title: | Editorial: Academy of Marketing Conference 2009 "Putting marketing in its place" |
Journal: | Journal of Marketing Management
2009 : VOL. 25:9-10, p. 861-866
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Index terms: | marketing theory
research
literature |
Language: | eng |
Abstract: | The 2009 Academy of Marketing Conference has taken place during a time of economic uncertainty. The academic world is not immune from these pressures. The amount of papers accepted for this Conference was 300. The following set is based on a selection of prize winning papers presented at this year's conference. This issue's contents as follows: "What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium " by C.D.A. Graham ; "Consumer attitudes towards a European retailer's private brand food products: An integrated model of Taiwanese consumers" by C-Y Lin, D. Marshall and J. Dawson ; "Motivating employees to "live the brand": A comparative case study of employer brand attractiveness within the firm" by , p. "How do major European companies communicate their corporate identity across countries? An empirical investigation of corporate internet communications" by C. Halliburton and A. Ziegfeld ; "Corporate reputation in the era of Web 2.0: The case of Primark" by B. Jones, J. Temperley and A. Lima ; "Competitive intelligence in practice: empirical evidence from the UK retail banking sector" by S. Wright ; "The savvy French consumer: A cross-cultural replication" by M. Garnier and E.K. Macdonald ; "Seniors' attitudes to voicing complaints: A qualitative study" by V. Grougiou and S. Pettigrew ; "Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships" by A. Lefaix-Durand and R. Kozak ; "A stage model for transitioning to KAM" by I.A. Davies and L.J. Ryals ; "Making profit to solve development problems: The case of Telenor AS and the Village Phone Programme in Bangladesh" by A.T. Rashid and M. Rahman. |