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| Author: | Patsiaouras, G. Fitchett, J. A. |
| Title: | Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research |
| Journal: | Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. |
| Index terms: | marketing theory consumer research consumption consumer behaviour social sciences |
| Language: | eng |
| Abstract: | The paper presents some of the theoretical intertia in marketing theory by revisiting the contribution of Veblen to consumer research in light of recent movements towards integrating evolutionary concepts from the biological sciences. Its aim is to provide some insights into how and why evolutionism has until recently remained marginal to consumer research and how the concept can be incorporated into the discipline through existing theoretical discourse. The paper supports the view that Veblen's arguments on the evolutionary bases of consumption have remained largerly unnoticed amongst social scientists and consumer researches. |
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