search query: @indexterm FORECASTING TECHNIQUES / total: 246
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| Author: | Mohn, N. C. Roane, S. B. Stanton, W. W. |
| Title: | Forecasting consumer preferences using conjoint measurement. |
| Journal: | European Research
1982 : JUL, VOL. 10:3, p. 106-112 |
| Index terms: | SALES FORECASTING FORECASTING TECHNIQUES CONSUMER ATTITUDES MARKET FORECASTING |
| Language: | eng |
| Abstract: |
SCIMA