search query: @indexterm FORECASTING TECHNIQUES / total: 246
reference: 203 / 246
Author: | Moore, W. L. Holbrook, M. B. |
Title: | On the predictive validity of Joint-space models in consumer evaluations of new concepts. |
Journal: | Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210 |
Index terms: | CONCEPT TESTING CHOICE THEORY SAMPLING FORECASTING TECHNIQUES CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
SCIMA