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Author: | Raskin, A. |
Title: | Can This Weatherman See Your Future? |
Journal: | Business 2.0
2003 : AUG, VOL. 4:7, p. 96-100 |
Index terms: | CLIMATE RISK RISK ANALYSIS FORECASTING FORECASTING TECHNIQUES |
Language: | eng |
Abstract: | Modern corporations have figured out ways to shelter themselves from many risks. But many still treat climate as an intractable problem. In recent months, U.S. Airways, Wendy's International, and BJ's Wholesale Club all pinned poor results on unseasonable weather. That's where Planalytics comes in. The privately held company isn't the only one that helps businesses manage weather risk. With 2002 revenues of about $10 million, it's only a modest player in the estimated $500 million commercial weather market. But Planalytics's claim that it can tell how the weather will affect your business every week next year is unique. |
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