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| Author: | Nixon, M.G. |
| Title: | Satisfaction for whom? Freedom for what? Theology and the economic theory of the consumer |
| Journal: | Journal of Business Ethics
2007 : JAN I, VOL. 70:1, p. 39-60 |
| Index terms: | consumerism ethics individual behaviour utility theory |
| Language: | eng |
| Abstract: | This article investigates the view of human being, the "anthropology", that is implicit in the economic theory of the consumer and compares its "theological" implications with the corresponding theological anthropologies in the Judaeo-Christian tradition. This paper concentrates on three aspects of the theory from a critical theological perspective: the individual in community, property ownership, and human destiny. It is concluded that consumer theory , viewed from this perspective, leads to a reductionist and existentially harmful view of human beings. The maximization of individual satisfaction raises genuine ethical issues when viewed as a political and religious value. |
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