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| Author: | Berens, G. Riel, C. B. M. van Rekom, J. van |
| Title: | The CSR-quality trade-off: When can corporate social responsibility and corporate ability compensate each other? |
| Journal: | Journal of Business Ethics
2007 : SEP I, VOL. 74:3, p. 233-252 |
| Index terms: | consumer attitudes corporate responsibility job attitudes preferences social responsibility |
| Language: | eng |
| Abstract: | This article examines the possibility of compensating a poor corporate ability (CA) with a good corporate social responsibility (CSR), and vice versa by running an empirical experiment among business administration students. Participants reported their preferences for a financial services company's products, stocks and jobs when given the company's CA and CSR performance. The authors find that poor CSR can be compensated by a good CA for all preferences, and poor CA can be compensated by a good CSR for stock and job preferences. For product preferences the results depend on the product's relevance to the participants. |
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