search query: @indexterm FORECASTING TECHNIQUES / total: 246
reference: 89 / 246
| Author: | Wimmer, F. Wessner, K. |
| Title: | Strategische Prognose von Markt- und Absatzentwicklungen mit Kohortendesigns |
| Journal: | Marketing
1990 : VOL. 12:3, p. 169-180 |
| Index terms: | FORECASTING TECHNIQUES MARKET FORECASTING |
| Language: | ger |
| Abstract: | Cohort design assesses behaviour of a population separate for individual age groups. Thereby changes in behaviour (e.g. consumption behaviour) may be better detected in advance. The article presents the use of the method on the example of demand of pommes frites. |
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