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| Author: | Bernroider, E. |
| Title: | Factors in SWOT analysis applied to micro, small-to-medium, and large software enterprises: an Austrian study |
| Journal: | European Management Journal
2002 : OCT, VOL.20:5, p. 562-573 |
| Index terms: | COMPANIES BY SIZE SOFTWARE SWOT ANALYSIS AUSTRIA |
| Language: | eng |
| Abstract: | Many companies are conducting a SWOT analysis as part of the strategic planning process to identify the organisations' strengths, weaknesses, opportunities and threats before proceeding to the formulation of a corporate strategy. This paper reports on the results of an empirical survey and seeks to identify differences in SWOT analysis factors between micro, small-to-medium and large software enterprises. A questionnaire was used to interview a random sample of key executives in 174 Austrian software enterprises. |
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