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| Author: | Lynn, A. Lynn, M. |
| Title: | Experiments and quasi-experiments: methods for evaluating marketing options |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44:2, p. 75-84 |
| Index terms: | Hotel management Tourist industry Marketing management |
| Language: | eng |
| Abstract: | Hospitality managers could achieve greater success with marketing initiatives using experiments or quasi-experiments to test those initiatives. |
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