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| Author: | Oh, H. |
| Title: | Price fairness and its asymmetric effects on overall price, quality, and value judgments: the case of an upscale hotel |
| Journal: | Tourism Management
2003 : AUG, VOL. 24:4, p. 387-399 |
| Index terms: | Hotel management Tourist industry Prices Mergers Quality |
| Language: | eng |
| Abstract: | Building on economic utility theory, this study investigates a pricing issue with a focus on potential asymmetric effects of positive and negative price deviations. Results indicate that the hypothesized asymmetric effects between positive and negative price deviations exist in buyers' judgments of quality and value, although this is not the case in overall price perceptions. |
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