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| Author: | O'Neill, J. Xiao, Q. |
| Title: | The role of brand affiliation in hotel market value |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2006 : AUG, VOL, 47:3, p. 210-223 |
| Index terms: | brands hotel and catering industry hotel management marketing valuation |
| Language: | eng |
| Abstract: | This article examines the role of a hotels brand in its market value. Hotel brands have been previously linked with property market values. In this paper, the authors find that brands added value beyond the usual contributors such as net operating income and revenue per available room. The brand effects on value were biggest in midmarket and upscale hotels. |
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