search query: @indexterm Hotel management / total: 248
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| Author: | Goldstein, N.J. Griskevicius, V. Cialdini, R.B. |
| Title: | Invoking social norms: A social psychology perspective on improving hotels' linen-reuse programs |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2007 : MAY, VOL. 48:2, p. 145-150 |
| Index terms: | hotel and catering industry hotel management sustainable development sociology social psychology theories USA |
| Language: | eng |
| Abstract: | Social psychology theory can be applied also to encouraging guests in reusing their washroom towels. It is found that applying the norm of reciprocation and the descriptive norm for pro-environmental action improved guests' participation in one hotel's towel-reuse program. |
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