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| Author: | Wragg, T. Lowenstein, M. |
| Title: | The marketing value of customer advocacy |
| Journal: | Admap
2005 : VOL. 40:1, p. 38-41 |
| Index terms: | Customer relationship management (crm) Customers Marketing Value analysis |
| Language: | eng |
| Abstract: | The article examines the elusive potential of detailed consumer information and hoe to achieve customer advocacy. The concentration is in effective customer management to answer the question of how marketers can use detailed customer data to their best effect. |
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