search query: @indexterm VALUE ANALYSIS / total: 249
reference: 29 / 249
| Author: | Green, A. |
| Title: | The model is broken, but we're limping on |
| Journal: | Admap
2004 : VOL. 39:2, p. 36-37 |
| Index terms: | Media research Television advertising Value analysis |
| Language: | eng |
| Abstract: | The article explains the gathering problems besetting established views of TV as an ad medium. It goes through the value chain of television and discusses the threat of emerging new technologies. |
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