search query: @indexterm Value analysis / total: 249
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| Author: | Rosenwald, P. |
| Title: | Why CRM is about caring, not technology |
| Journal: | Admap
2005 : VOL. 40:6, p. 28-31 |
| Index terms: | Customer relationship management (CRM) Loyalty Profit Value analysis |
| Language: | eng |
| Abstract: | The article explores the critical relationship between customer loyalty, profit and looking after the right customers carefully. It discusses how relative value can be counted and cost/benefit relationships can be managed. |
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