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| Author: | MacMillan, K. (et al.) |
| Title: | Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility |
| Journal: | Journal of General Management
2004 : WINTER, VOL. 30:2, p. 15-42 |
| Index terms: | corporate governance organizations reputation responsibility stakeholders |
| Language: | eng |
| Abstract: | This article combines Corporate Governance, Corporate Reputation and Corporate responsibility through an examination of stakeholder relationships. It is suggested that a focus on relationships will allow directors to manage the issues relating to these complex areas in a practical way. Definitions are: governance is seen to be concerned with the mechanism by which businesses' relationships are directed and controlled. Reputation is concerned with stakeholder views of a business in key relationships and in terms of key relationship issues. Responsibility is concerned with the way a business conducts its activities and in particular how it relates to its primary and secondary stakeholders. The authors present a tool to analyse relationships in these three ways. This tool is called a Stakeholder Performance Indicator, Relationship Improvement Tool (SPIRIT). |
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