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Author:Jaffe, E. D.
Pasternak, H.
Title:Moral intensity as a predictor of social responsibility
Journal:Business Ethics
2006 : JAN, VOL 15:1, p. 53-63
Index terms:ethics
business ethics
responsibility
Freeterms:social responsibility
morals
moral intensity
Language:eng
Abstract:The article assesses intention to act in the framework of a dilemma in social responsibility drawing upon Jones' (1991) model of moral intensity and using an actual case of closing down a manufacturer in a town as an example. Respondents were selected to measure their proximity to the dilemma. Results indicate that the moral intensity construct is multidimensional with magnitude, harm and proximity on the one hand and consensus on the other. Therefore, a dilemma is weighted primarily by how much harm may be caused and the degree of social pressure to take action.
SCIMA record nr: 261218
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