search query: @author Muller, E. / total: 25
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| Author: | Mahajan, V. Muller, E. |
| Title: | Pricing and diffusion of primary and contingent products |
| Journal: | Technological Forecasting and Social Change
1991 : MAY, VOL. 39:3, p.291-307 |
| Index terms: | PRODUCT MIX PRODUCT DEVELOPMENT PRODUCT DIFFERENTIATION PRICING DIFFUSION |
| Language: | eng |
| Abstract: | pricing products in a product mix is considered. More specifically, a situation is dealt with in which a firm manufactures a product that must be used with the primary product. Two propositions were developed and analytically examined for two cases of contingent products. The first case deals with a situation in which the primary product can be used without the contingent product. The second case deals with a situation where the primary product cannot be used without the contingent product. Based on the analysis, normative results emerge regarding the pricing strategy. |
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