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Author:
Title:Dramatic improvement
Journal:Broadcast
1991 : AUG. 30, p. 20-21
Index terms:
Freeterms:Broadcasting industry, Rating scales,
Competition
Language:eng
Abstract:Analysis of BBC TV's steps to counter ITV competition. Ratings gap. No new drama series. Autumn schedules. New projects. ITV's popular drama. BBC budget and new package. Increase in drama hours. BBC news and current affairs. Drama department and move to a freelance operation. Independents. ITV's advantage.
SCIMA record nr: 112630
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