search query: @freeterm BETRIEBSERFOLG / total: 25
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| Author: | Shetty, Y.K. |
| Title: | Aiming high: competitive benchmarking for superior performance (Betriebliche Produktivität) |
| Journal: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 39-44 |
| Index terms: | |
| Freeterms: | BETRIEBSVERGLEICH, KONKURRENZFORSCHUNG, BETRIEBSERFOLG |
| Language: | eng |
| Abstract: | In competitive benchmarking a firm's performance is measured against that of 'best in class companies' to determine how to achieve performance levels. Business functions are analysed as processes which produce a product or customer service, and benchmarking can be applied to strategy, operations or management support functions. Customers are the primary source for market and competitive intelligence. Benchmarking should be a continuous process and should aim not just to match but to beat the competition. The article describes the process at Xerox Corporation. |
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