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| Author: | Givon, M. Mahajan, V. Muller, E. |
| Title: | Software piracy: estimation of lost sales and the impact on software diffusion |
| Journal: | Journal of Marketing
1995 : JAN, VOL. 59:1, p. 29-37 |
| Index terms: | MARKETING SOFTWARE DIFFUSION |
| Language: | eng |
| Abstract: | Software piracy by users has been identified as the worst problem facing the software industry today. Software piracy permits the shadow diffusion of a software parallel to its user base over time. Because of this software shadow diffusion, a software firm loses potential profits, access to a significant proportion of the software user base, opportunities for cross-selling, and marketing its other products and new generations of the software. |
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