search query: @author Muller, E. / total: 25
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| Author: | Mahajan, V. Muller, E. Bass, F. |
| Title: | Diffusion of innovation |
| Journal: | Marketing Science
1995 : VOL. 14:3/2-2, p. G79-G88 |
| Index terms: | DIFFUSION FORECASTING NEW PRODUCTS |
| Language: | eng |
| Abstract: | An empirical generalization has been defined by Bass as "a pattern or regularity that repeats over different circumstances and that can be described simply by mathematical, graphic, or symbolic methods". The description may be approximate rather than exact, and the pattern need not always hold. An empirical generalization that satisfies this definition is the S-shaped pattern that has been observed in data depicting the natural growth of many phenomena as diverse as the future of cars and computers etc. |
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