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| Author: | Abrahamson, E. |
| Title: | Management fashion (Managementtheorie) |
| Journal: | Academy of Management Review
1996 : JAN, VOL. 21:1, p. 254-285 |
| Index terms: | |
| Freeterms: | MANAGEMENTSTIL |
| Language: | eng |
| Abstract: | Management fashion setters disseminate management fashions: transitory collective beliefs that certain management techniques are at the forefront of management progress. This article is not a plea for business school scholars to become slaves to management fashion. Rather, it urges them not only to study the management fashion setting process and to explain when and how it fails to serve shareholders, employees, managers, students, and others, but also to intervene in this process in order to render it a more technically useful, collective learning process for these stakeholders. |
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