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| Author: | Schiemann, W. A. Lingle, J. H. |
| Title: | Strategy: the 7 greatest myths of measurement |
| Journal: | Management Review
1997 : MAY, VOL. 86:5, p. 29-32 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KENNZAHL, BETRIEBSERFOLG |
| Language: | eng |
| Abstract: | A recent national survey of 203 executives on measurement found that not many companies report being 'measurement managed', with clearly defined and updated measures in place for assessing employers, suppliers and customers as well as key attributes such as levels of adaptability and innovativeness. Why have so few executives paid attention to measuring the range of results that are vital to strategic success? |
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