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| Author: | Suchan, J. Dulek, R. |
| Title: | From text to context: an open systems approach to research in written business communication |
| Journal: | Journal of Business Communication
1998 : JAN, VOL. 35:1, p. 87-110 |
| Index terms: | COMMUNICATION RESEARCH ECONOMICS |
| Language: | eng |
| Abstract: | A host of organizational researchers contend that business is in the midst of a revolution equal in importance to the industrial revolution. Forces causing the revolution include massive changes in technology, a global marketplace, and constant, intense internal and external competition that has taken the notion of operating efficiency to a new level of meaning. In response to these changes, managerial roles have changed dramatically and organizational structures have become more flexible. |
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