search query: @author Bowen, D. / total: 25
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| Author: | Bowen, D. |
| Title: | WWW + flair = new.business |
| Journal: | Management Today
1998 : MAY, 5, p. 84-88 |
| Index terms: | COMPETITIVE ADVANTAGE INTERNET DISTRIBUTION CHANNELS COMPANIES CUSTOMERS UNITED KINGDOM |
| Language: | eng |
| Abstract: | The power of the Internet is limited merely by people's imagination. It can be used to boost profits, cut costs, improve customer service, enhance a company's image, and maybe also re-engineer the way it works. Competitive advantage could be achieved by those able to think laterally. There are a lot of company examples having used the Internet in an imaginative way. |
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